We specialise in working with businesses creating remarkable content that gets target audiences talking about their brands. Content marketing is not selling, it’s engaging with your audience to attract customers, raise brand awareness & influence behaviour.
Content is being created at such a huge scale that even great content can be lost in the noise on the web today. That’s why content needs to be unique, compelling and have a true purpose.
Content marketing is the backbone of our SEO and link building strategies as content plays such an important role in search engine scoring, attracting links, buzz and social sharing.
How our content marketing team can help
We are an experienced and talented team of passionate consultants who love to produce creative content that gets talked about. Our team of marketers includes creatives, writers, designers and developers. We have developed content strategies and content for some of the world’s largest brands, as well as small and medium businesses.
Content Strategy
Creating compelling & valuable content, both onsite & through online channels is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your objectives.
Audience, Personas & Journey
You must first have a clear understanding of your target audiences and their various journeys to build a coherent content strategy. We help build a clearer picture of your customer, personas & journey to get that understanding.
Content Ideation & Schedules
Our content team will work with you to research content ideas that connect your brand, objectives and target audience. Our content will be mapped against not just the audience, but their journey and online channels to reach them.
Content Production
Our creative team are passionate about creating exceptional content. We have in-house writers, designers & developers that will work with you through the content production process, whether it's an infographic, video, interactive content item or a blog post.
Outreach
Content only performs well when people know about it. Our outreach team connect your brand & content with key online influencers, journalists & bloggers to get people talking about your brand.
Social Promotion
We help advise on social strategy, reaching target audiences on the platforms on which they reside and making sure influencers share your message.